Are you making these five mistakes on your LinkedIn profile? If so, it might be costing you business deals or missing opportunities for job offers.
Read this article to learn about the five biggest mistakes people make on their LinkedIn profiles and how to fix them.
1. Too much information
The most common mistake people make with their LinkedIn profiles is including far too much information.
Of course, it’s important to include a cover photo, headshot, and summary, but once that’s done, don’t go crazy. Do not list every single job you’ve ever had; just include jobs relevant to your professional life or what type of job you want next.
People look at a lot of LinkedIn profiles because they’re looking for good employees or new employees if yours is cluttered with irrelevant info, it will definitely hurt your chances!
2) Not enough personal information
Your professional bio should be three to four short paragraphs — people don’t want to know every detail about you.
Make sure to include information about family, hobbies, and other details that can help build a well-rounded image of who you are as a person. One mistake I often see is people not including a photo.
Having one is important for many reasons (especially in today’s job market), but if having one isn’t something that interests you, then skip it! You can always add one later!
3) Are you using testimonials?
Testimonials help build credibility, increase trust, and show that your products or services are effective. According to a Harvard Business Review study, including at least one personal endorsement in a commercial is an essential part of any advertising campaign.
Including testimonials in your Linkedin profile gives potential employers a way to get insight into what you’re like as a professional and how people feel about working with you. Including customer endorsements for your product or service also helps make sure that recruiters know how much value your business can bring to their organization by showing off some case studies!
4) No visual content
Don’t bury your call to action at the bottom of your profile. People will likely scroll right past it. Instead, showcase where and how often you want to connect by including a clear invitation to reach out in a prominent spot on every page of your LinkedIn profile the top, next to your photo, and immediately below your headline are all good options.
This way, people who want to learn more about you can get in touch with ease.
5) No calls to action
With a website, when you tell users to click here or there, they know what’s expected of them. But with a professional social network like Linkedin, people are used to just having profiles and a stream of interesting information passing by.
So for your site visitors to take action, like signing up for an email list or following one of your company pages, it’s up to you to prompt them. And that starts with a compelling call-to-action (CTA) at each step in your lead generation process.
Be sure all CTAs include a link back to a landing page where users can opt-in or subscribe; otherwise, no traffic comes through.