Search engine optimization (SEO) is the process of ranking higher in search engine results for keywords relevant to your site.
It can be challenging, but it’s also incredibly rewarding after all, how many people do you know who are interested in learning about optimizing their website’s SEO?
Thousands, if not millions! And although there are thousands of ways to optimize your website’s SEO, this article will cover 10 of the most impactful techniques that can help you achieve better rankings in search engines like Google, Bing, and Yahoo.
Create valuable, consistent content
If you want your site to rank higher, it’s important that you create useful, original content.
Yes, Google values quantity over quality in terms of how it ranks sites but it also favors sites that update regularly and deliver fresh, unique information.
The more often you publish new posts on your site, the more likely Google is to notice you. And if you have a popular website with lots of valuable content, people are more likely to link back to it which is another way search engines determine rankings.
So make sure your website has a steady stream of high-quality posts published on a regular basis.
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Create relevant titles, meta descriptions, and image names
The importance of optimizing your web page title and meta description can’t be overstated. This information which Google shows in search results is one of many signals we use to determine relevance and ranking, so it’s crucial that you write a descriptive title and description for every page on your site.
Make sure each page has an individual title tag (and not just Home or About Us) and that each image has an alt attribute with descriptive text. Be careful about stuffing keywords into these fields; instead, try to focus on writing titles and descriptions that accurately describe what users will see when they click through search results.
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Track your keywords/search terms in analytics
There are a lot of tools available to analyze your website’s analytics. Google Analytics is a great tool, as are Moz and HubSpot. You can also use free tools like Google’s Webmaster Tools and Bing Webmaster Tools.
The key here is to find out what keywords people are searching for when they come across your website and how often they’re searching for them. If you have no idea where to start, try using Google AdWords Keyword Planner Tool or SEMrush.
Both will give you a good idea of what keywords are popular in your industry and how much competition there is for those terms. It’s important that you track these terms over time so that you know if more people are searching for them or if interest has waned in those terms.
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Use targeted keywords in URLs
When you create a URL for a page, use keywords in them. Keywords in URLs make it easier for search engines and humans to find relevant content on your site. Try using keywords or phrases that describe or relate to an important piece of content so it is easy for others to find on search engines.
Avoid keyword stuffing or overusing specific terms because they will look unnatural and may hinder your ability to rank higher in search results.
Utilize internal linking
Internal linking is one of the most important factors of Search Engine Optimization. Internal links are generated through header tags, titles, and URL slugs. It’s important to structure your site in a way that provides a hierarchy in order for Google and other search engines to rank your pages correctly.
You want to make sure each page on your website has at least two internal links leading back to it. This makes it easier for visitors to navigate around your website as well as gives you an opportunity to get more backlinks.
For example, if you have a page about dog food on your website, then it would be wise to link dog food from within another page such as pet supplies or animals.
Add keyword density to images
If you’re going to create images for your website, it makes sense that they will be of high quality and add something of value to a visitor.
To make your images more search engine-friendly, simply add a few keywords in an unobtrusive way. As long as your key terms are naturally woven into sentences describing those images and not just dropped willy-nilly you’ll give Google valuable metadata about what your site is about.
Remember: Search engines reward natural content.
Improve your site speed
Site speed is a ranking factor in Google’s algorithm. It can be hard to determine how much of an impact site speed has on your rankings, but it doesn’t hurt to make your website load faster.
Here are some quick tips for optimizing your site speed
- Reduce page weight by compressing images and eliminating unnecessary plugins;
- Update WordPress core, plugins, and themes;
- Enable caching with W3 Total Cache or WP Super Cache;
- Use fewer ads or move them off-site;
- Minimize redirects. There are many other ways to optimize your site speed and you should use all of them!
Make sure your site is fully responsive
In 2022, over 50% of all internet traffic is coming from mobile devices. If your site isn’t responsive, you could be losing a lot of potential clients.
Make sure your site is fully responsive by using mobile-friendly templates and allowing it to resize automatically depending on how your visitor accesses it.
You’ll not only increase conversions, but you’ll also make sure that visitors know that your site is current and up-to-date with today’s technological standards.
Link out to other relevant sites in your niche
Many websites with high rankings have many different links coming in from other relevant sites. Linking out to other relevant sites in your niche helps establish yourself as an authority figure and is also a great way of getting some exposure for your own website.
It’s not just important that you link out, but also how often you do it. The more frequently you do it, the better off you will be. If someone links to another site on their site and has linked out 100 times already, then there is no reason why they shouldn’t link back to your site.
The same goes for guest blogging; if someone has published five articles on their site (and has linked out 20 times), then there is no reason why they shouldn’t consider linking back to one of your articles when they publish a new one.
Keep up with Google algorithms
Google is constantly revising its search algorithm. If you want your site to do well in search results, you need to be aware of these changes so that you can stay up-to-date with their latest updates.
For example, Google recently announced a change in its mobile-friendly algorithm that will affect mobile searches and could have a big impact on your site if it isn’t mobile-friendly.
To stay ahead of Google’s curve, check out Search Engine Land or Webmaster Central regularly for news and tips. And don’t forget about Bing! You should also pay attention to social media Facebook, Twitter, Pinterest, and LinkedIn all update their algorithms from time to time as well.
Keeping track of these changes will help you ensure that your website stays relevant in search results.
